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Email Templates (work in progress)
In this section you find email templates to design your digital campaign and promote your participation to an event.
When customizing your visuals, always select images that reflect our visual identity and colors aligned with our Group color palette.
Used for external mass communication to promote a marketing campaign. Recipients are leads plus contacts in Salesforce who have agreed to Marketing Opt In. The ideal template will be inspirational and motivating to the end user and simple to produce for the internal user.
Generic template used to send essential business communications via Pardot. Recipients may not have already provided Marketing Opt in, so the design must be basic to avoid being regarded as spam.
Branded graphic shared with to be dropped into Gmail signature by each individual below the business signature. Used to temporarily promote an event within all day-to-day email communication.
Link to Email signature page.
Various information can be noted:
- Subject of the event
- Date and time of the event
- a CTA can be added
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