| by Solvay - Endorsing Group element | Solvay Graphic Guidelines

Endorsement Guidelines - "by Solvay"

We want to initiate the use of the |by Solvay endorsement as a unifying element of external brands or projects.

Solvay has a vast and differentiated brand landscape in which products logos, websites, apps, software, all have very distinctive history, graphic identity, communication. In some cases, their visual link with Solvay is either weak or nonexistent.

| by Solvay is a first step in the direction of re-align and fix this situation.

We aim to have this endorsing element tied to new initiatives and products (or to existing ones whenever possible and affordable). Its inclusion will assure our stakeholders that a strong, high-quality brand stands behind what´s proposed. It will provide credibility and legitimacy to a new offering while allowing it to operate independently.

At Group Comm. level, this element will become a standardized ¨signature¨ for all future branding and identity initiatives.

For more information, please contact the Group Brand Team: Anne-solenne Chapuis.


MANDATORY: - For all new external-facing product brands which include a logo, software and initiatives, product websites, apps: being these Business or Group related. The rule applies when all the above include a graphic logo element. - For already existing brands and projects, \| by Solvay should be adopted when feasible from a budget standpoint. To take a brand as an example, we are NOT asking to include \| by Solvay on SOLVAir®: assets such as packaging, unless you need to create a new line or design. On the other side, we ask to include it on its website, future digital campaigns, and assets.	OPTIONAL: - When communicating about brands (eg. Solef® PVDF) or initiatives that have no logo. In this case \| by Solvay can be integrated on different assets such as advertisements, tradeshow graphics, Social Media posts, etc.	WHEN IT SHOULDN'T BE USED: - For internal projects, eg. Solvay Citizen Day - For Partnerships combined logos such as the Solar Impulse Alliance Foundation. In both cases, the current rule remains valid, in which the Initiative / Partner logo is combined with our Solvay logo, roundel included. -When the Group logo is prominently displayed in its immediate vicinity.

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Examples

In communication tools (web, Ads, etc.), it is not necessary to add the | by Solvay if the group logo is nearby.

| by Solvay - Endorsing Group element

Endorsement Guidelines - "by Solvay"

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