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Business Critical Events
Business Critical Events (BCE) are an important part of a GBU business development strategy. They create a unique opportunity to meet in person with a large number of existing and potential customers and they help to reinforce Solvay’s position as a key player in the industry.
Business Critical Events are not supported by B2B Marcom because they are not part of the marketing strategy and communication plan.
Promotion is deemphasized for this category. Instead, the GBU will rely on the event to promote itself and focus on 1-to-1 communication with customers.
Before the Event
Promotional activities to be leveraged
- Email signature
- Employee Advocacy
During the Event
- Employee Advocacy (optional)
After the Event
- Employee Advocacy (optional)